Your website is the most important element of your Digital Marketing Strategy. It’s your global headquarters in the digital world, and for many prospects, the first destination in their journey to becoming a customer. It’s the piece of real estate your business owns on the internet, where you can tell people about your product or services.
If you have an exisiting business you will realise that having a salesperson can be a huge investment, you will not only have to pay him a monthly salary, you will also need to provide him with benefits as well as commission at times for the sales he provides. Well, a website is similar in this case because it can hold all the information of the products and service you have and also sell them at the same time to multiple visits simultaneously. A website is also never late for work and can sell for you no matter how late it gets. Basically 24/7. Invest in a properly designed website and believe me, you will see leaps and bounds to the sales you have.
Websites usually provide a map and directions to company’s shops or offices, for visitors to less likely have trouble finding your location. Another important reason why having a website to represent your business is to give you credibility.By building a website,you are giving your businesss the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities.
If people have heard about your company through word of mouth, social media, radio, television or new papers, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home.
Believe it or not,Most people will search the internet for a product or service before the purchase to check the credibility first.
When you provide good service or product, positive word-of- mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be.
One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.
Many business owners spend a lot for setting up their offices and showrooms with nice and expensive interiors to impress the customers and visitors, whereas they always on the fence when it comes to the value of what a new website can bring to a business. They tend to focus on the expense of building a new site rather than the long-term investment it can be.