“Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.” Mike Kuniavsky
- Does your website Collect names and contacts of your web visitors?
- Does your website educate prospects on why they should do business with you?
- Does your website convince and encourage your website visitors to contact your via phone, email or chat?
- Does your website collect the emails and contact details of your website visitors?
If your website does all of the above then only it’s a made for marketing website.
Most of the website are not designed to help business win, it’s just created to be printed in the business card, flyers and banners. They just inform people that the business exists. The most common scenario is that they get a website because their competitors have website, they get a social media page because their competitors have set up one. They follow competitors because, it’s easier to follow what’s been done.
A website is your marketing tool which make your business visible online and generates revenue for you. It positions you as the leader in your industry which turns your website visitors into potential customers.
Think about it carefully. How much has your business grown as a direct result of having a website? When was the last time your received enquiry through your website which got converted in sales? Does your website attract genuine prospects?
If you are in business, you want to win. In order to win, your prospects should know why you are best provider and why you are distinctive. Wonderful thing about your business is it won’t help you unless people know about you.
Your website visitors should know that they have landed on the right website as it should display and demonstrate why you are a better provider, convince them that you are trustworthy and showcase the excellent products or service you have to offer.
Most of the time the business owners are so focused on the day to day activities and operations of the business that they haven’t quite figured out marketing until they get drubbed by the competition.
When you work with your Website development company, first look at how well they understand your business. If you want your website to help you marketing your product or service, as a business owner you need to know the answers to these 3 questions.
- Who do you want to attract?
- What problems do you solve?
- Why are you the best in industry?
Your answers will lay the entire foundation of your website. Most business owners answer these 3 question badly. Some people say that “they sell to everyone” or “everyone is their prospect”. Some don’t know that they are solving a problem. When it comes final question why they are the best provider, some say “because we have quality” or “our product or service is cheaper” or worse, “cheap and best”. If we ask them elaborate about “quality” they get nervous because they really don’t know what that looks like!
As website is the start of your online marketing strategy. It will only help you if you develop it with the right foundation, and the right foundation is always on solid marketing principle.