Now People all over the world trying to make the most of every Moment.
Are you there?
Be there across all stages of the consumer journey, not just when someone is ready to buy. To accomplish this, consider four key moment types that represent the full range of user needs.
1. I-Want-to-Know Moments :
Someone is exploring or researching, but not yet in purchase mode. They want useful information and maybe even inspiration, not the hard sell.
Curiosity can be triggered by anything and satisfied at any time.
68% of smartphone users turn to their smartphones to learn more about something they saw in a TV commercial
2. I-Want-to-Go Moments :
People are looking for a local business or are considering buying a product at a local store. Being there means getting your physical business in their consideration set in that moment.
Our digital lives connect us to our physical world.
“Near me” searches have grown 3X in the past year.
3. I-Want-to-Do Moments :
These may come before or after the purchase. Either way, these are “how to” moments when people want help with getting things done or trying something new. Being there with the right content is key.
We seek instruction for just about everything.
Searches related to “how to” on YouTube are growing 71% year-over-year.
4. I-Want-to-Buy Moments :
These are huge, of course. Someone is ready to make a purchase and may need help deciding what or how to buy. You can’t assume they’ll seek you out; you have to be there with the right information to seal the deal.
Mobile assists in purchases across channels
83% of smartphone users consult their phone while in a store